We’ll demystify what the various data types actually mean, and break down how you can use them to multiply your fans, regardless of what stage of growth you’re at as an artist.īut first… As a Musician, Do You Really Need to Bother With Data and Analytics at All? In this post, we’ll give you the lowdown on the analytics in Spotify for Artists.
The best part about Spotify for Artists, in particular, is that in addition to being free, it helps answer questions that musicians have always been asking: Who are my fans? What do they like about my music? What else are they listening to? What music should I make next? Today, musicians have access to powerful marketing insights, via tools like Spotify for Artists, that would have astonished Mr. You’ve probably heard the famous quote, “Half the money I spend on advertising is wasted the trouble is I don't know which half.” It was John Wanamaker, a pioneer of some of the techniques in modern marketing, who said that, over a hundred years ago, but it’s still a sentiment that we often hear from many musicians.įortunately, it doesn’t have to be that way. Looking for more? Click here to access all of our Artist Guides.Find and Grow Your Target Audience With Spotify for Artists Analytics Related artists are based on the following identifiers: To create the Related Artists list, the algorithm system aggregates and processes additional data such as when and how many times songs are streamed.
This selection cannot be changed by the artists or label managers. Spotify selects similar artists based on user’s searches they are featured on the Related Artists session. Finally, consider adding a distinctive image related to your branding, like a logo, illustration, or design sketches. You can upload a picture of your latest recording session while you are still working on it. HOW TO EDIT YOUR ARTIST PICK IMAGESĪdd a picture that matches the mood of your most recent album, single, or playlist. You also have up to 140 characters to add text or emojis, so get creative. Adding an image to the pick may help listeners gravitate towards it. Your picks will be live at the top of your artist page for two weeks and can be changed or updated whenever you want.
At the top of your Spotify profile, there is a section where you can add things like a new song, along with text and an image, to draw attention to what you think is most relevant to your success. Specifically, we’re talking about your artist picks. With that in mind, we’re going to break down how your Spotify for Artists page can be used to direct fans towards key releases. One of our biggest goals at ONErpm is providing artists with resources to help them further their career and grow their fanbase.
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